Why do promotional items work

But what are promotional products , why do promotional products work and how do they help business? Promotional merchandise is important for the same reason marketing is important. It drives sales, develops a connection and opens up possibilities for finding new customers. Here are 5 reasons all businesses should utilise Promotional Products in their marketing mix. Promotional products are an extremely effective tool for increasing brand awareness.

Providing a huge number of impressions on a regular basis. In fact promotional products were ranked as the number 1 most effective form of advertising to prompt action across all generations. The perception of a brand is vital in business success. If a product option doesn't come in your usual colors, select a neutral color that'll allow your brand identity to shine through your logo and text, instead. You want your item to be used time and again.

Novelty items might raise a smile from your customers at first, but are unlikely to be used repeatedly. Branded flash drives, t-shirts, pens, and travel mugs are all great examples of useful products that customers will keep hold of. Promotional products are such a versatile and vital channel in your marketing strategy.

From branded mugs to exclusive trophies, our online shop has all types of promotional items ideal for boosting brand awareness. Make a wishlist of your favorite products to start planning your new marketing strategy! Need help finding solutions for accountability and teamwork in the workplace?

Promotional Products Promotional Products. Custom Apparel Custom Apparel. Print Solutions Print Solutions. FlyWheel Brands. Corporate Gifts Build Relationships Luxury corporate gifts, such as branded business cases , are a great way to build long-lasting relationships with your most important clients. Build Brand Loyalty with Free Items The rise of the micro-influencer on social media networks is a great advantage to any business that invests in promotional items.

Create a Physical Connection with Your Business People can't touch a digital banner advertising or a social media photo. A Business Card That's Useful Your logo and contact details on a business card that languishes in a desk drawer won't build brand recognition.

Strong Social Brand Identity It's not just customers who appreciate branded products. The customer themselves might purchase from your company or they may tell their friends and family about the product and your business. In order to elicit the reciprocity response from consumers, your marketing products should be useful, attractive, enjoyable and relevant. When you give away free products at events, it provides the recipient with a sense of accomplishment. They feel as though something they have done made them worthy of earning this free product.

Giving away free products also works when it comes to employees. They may help the employees feel as though their time at these events was worthwhile. It can also help remind the employees of the good times they had during that event. Every time they use that gift from you, it will foster a greater sense of loyalty to your company.

On average, a promotional product is kept for around five months, garnering an average of about 1, impressions per month. However, the more useful the item is, the longer it will be retained and the more impressions it will make. The most useful items are bags, items of clothing and travel mugs. Looking at your balance sheet and seeing you giving away free items might be alarming at first. However, by the time these marketing products are out of use, they will have given you much more than a return on investment.

If you want to gain new customers, you need to make sure they are familiar with your brand and what you offer. They resonate with customers. They help to increase your sales. They make an impression. They broaden your reach. They are cost-effective. People like them. Was this marketing blog helpful? This post was originally published June 19, Share. Continue learning with these related articles.